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Googles Head of Ads Safety Talks Clicks and Compliance with Alejandro Borgia - EP 312

June 9, 2023·37 min·3 clips

Google's Alejandro Borja reveals how ad safety underpins the entire ecosystem, enabling creators to get paid for their work.

Google's Alejandro Borja, Director of Product Management for Ad Safety, discusses the importance of ad safety in funding content creation and maintaining a safe digital ecosystem. He explains Google's approach through policies, enforcement, and transparency, addresses misconceptions, and explores the impact of generative AI on advertising threats and opportunities.

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