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Google Ranking Factors: What Really Matters Right Now with Ben Steele - EP324

November 17, 2023·53 min·4 clips

When Google moved page experience out of ranking systems, many SEOs panicked that technical SEO was dead.

Ben Steele discusses the 2023 Google ranking factors, including updates to EEAT, the confusion around page experience signals, and the impact of click data from the antitrust trial. He emphasizes the importance of EEAT, ethical SEO practices, and how small businesses can compete against larger brands by focusing on niche expertise and avoiding spam tactics.

As heard by us

Ranking factors are framed through experience, trust, and niche focus.

Ben Steele and Lauren Baker use this Search Engine Journal Show conversation to revisit ranking factors, what shifted in 2023, and how that should shape planning in 2024.

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Why you'd press play

If Google ranking signals feel slippery, this gives you a steadier map for the next planning cycle.

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