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Google and the Rise of Zero Click Searches What Does it Mean For Your Business with Marcus Tober - EP296
December 14, 2022·1 hr 1 min·5 clips
Marcus Tober's study shows 25.6% of Google searches get zero clicks—what does this mean for your SEO?
As heard by us
A clear look at how Google keeps more searches on the page.
Google Search is doing more of the work here, and the conversation stays on that shift. Markus Tober and Loren Baker return to SEMrush's zero-click study, which puts 25.6% of Google searches at zero clicks.
Why you'd press play
See how Google can answer, distract, and delay the click.
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