Search Engine Journal Show · Search Engine Journal
Creative Intelligence And Its Role In Online Advertising with Alex Collmer - EP 298
January 2, 2023·47 min·4 clips
Alex Collmer reveals how VidMob analyzes every frame of video ads to turn creative elements into actionable performance data.
As heard by us
Creative intelligence is framed as a performance issue, with practical value for marketers focused on media and creative choices.
This conversation treats creative intelligence as a performance problem rather than a buzz phrase. Loren Baker speaks with Alex Colmer of VidMob about how the same ad can land differently depending on viewing distance and context, and the point is clear: small creative choices…
Why you'd press play
You want holiday ads that do more than flash a countdown timer.
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