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Conversion Optimization for PPC - Delivering On The Promise From Ad To Landing Page with Navah Hopkins - EP310

May 20, 2023·43 min·3 clips

Navah Hopkins reveals why landing page experience is more than just matching ad promises—it's a technical and creative balancing act.

Navah Hopkins discusses conversion optimization for PPC, covering landing page experience, technical and creative components, and strategies for visual ads and Performance Max. She also touches on AI's role in marketing and practical tips for scaling campaigns.

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