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Consulting for Equity and Avoiding the SEO Hamster Wheel with Roland Frasier - EP308

May 18, 2023·50 min·4 clips

Roland Frazier reveals why consultants should never let their genius be someone else's retirement.

Loren Baker interviews Roland Frazier about moving beyond hourly SEO consulting to secure equity in client businesses. They discuss strategies like positioning as a growth strategist, avoiding startups, using high-value consults, and leveraging fractional CMO roles to build lasting assets and improve quality of life.

As heard by us

A useful look at turning SEO know-how into leverage, not just billable hours.

Loren Baker steers this episode away from SEO tricks and into the business side of consulting, with Roland Frazier making a plain case for using expert time to build equity and better returns.

Read the full review in PlayNext →

Why you'd press play

You want a cleaner path out of hourly SEO work.

Read the full recommendation in PlayNext →

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