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Audience First SEO With HubSpot - EP304

March 17, 2023·54 min·5 clips

Rory Hope shares survey data showing most SEOs struggle to understand their audience with keywords alone.

Loren Baker interviews Rory Hope, head of content SEO at HubSpot, about integrating social data into SEO strategies. They discuss audience-first SEO, using tools like Audience and social listening to enhance keyword research and link building, and share practical examples from HubSpot and agency work. The conversation also touches on managing international teams and reducing meeting fatigue.

As heard by us

Social data is treated as an input to SEO, PR, and link building.

Lauren Baker and Rory Hope look at how social data can shape SEO planning, with audience segments, influencers, and shared content feeding decisions across creative, PR, link building, and digital PR.

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Why you'd press play

When social data is feeding SEO planning, you are in the right place.

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