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3 Pillars Of Privacy Centric Marketing Steps You Need To Take Now with Lucas Long - EP306

April 21, 2023·30 min·2 clips

Lucas Long outlines the three essential pillars every marketer must adopt for privacy-centric success.

Loren Baker interviews Lucas Long about privacy-centric marketing, covering the three core pillars, first-party data strategies, and compliance challenges for global brands. They discuss real-world examples, technology shifts like third-party cookie deprecation, and practical steps for respecting consumer privacy while maintaining marketing effectiveness.

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