SEO-Monatsrückblick Januar 2025: Neue Fallstudien, Page Speed + mehr

·14 min·1 clip

Markus Hövener announces SMX Munich 2025 with 15% discount code Blue Fusion 25 for Europe's largest search marketing conference.

["Markus H\u00f6vener opens Search Camp Episode 361 as the SEO monthly review for January 2025.", "He begins with promotional content for SMX Munich 2025, Europe's largest search marketing conference on March 18-19.", "The host offers a 15% discount on all ticket categories using the code 'blue fusion 25' in lowercase.", "H\u00f6vener notes there were 11 topics this month but no major standout developments.", "The first topic covers mobile search results, where breadcrumbs have been removed, showing only the domain in sitelinks.", "He mentions mobile search results may display larger favicons and brand names, recommending favicon sizes multiples of 48 pixels.", "The Quality Rater Guidelines received an 11-page update with minor clarifications and wording adjustments.", "Google Search Console now allows exporting search behavior data from the last 24 hours.", "PageSpeed Insights has been updated to show the time period for CrUX data, helping identify post-relaunch data sources.", "Google added a recommendation that review markup should include text comments and author names, particularly relevant for shops.", "A case study of 5,000 commercial keywords found correlations including review stars, low prices, and keywords in meta descriptions.", "Another small case study by Sterling Sky tested local search tactics involving profile manipulation, which worked temporarily but wasn't sustainable.", "An English-language test used nonsense words like 'niemeyer' to see if Google would rank pages containing them for corresponding searches.", "John M\u00fcller of Google commented on collapsed content, suggesting keeping frequently sought information visible rather than hidden.", "Google reiterated that URL keyword alignment provides minimal ranking signals compared to page content.", "H\u00f6vener describes the month as having relatively few major developments despite covering all published materials.", "He highlights collapsed content, review markup, and PageSpeed Insights as notable topics.", "The host encourages attendance at SMX Munich, mentioning he'll be there for four days.", "He invites ticket holders to meet for a drink at the conference.", "The episode concludes with a farewell until next week."]

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