Google Unternehmensprofile: Der Survival Guide für Dein Unternehmen!

·47 min·4 clips

Sven Deutschlein reveals why Germany has so few Google Business Profile experts compared to the US.

Markus Hövener introduces the episode by welcoming Sven Deutschlein, noting they meet every two years on the podcast to discuss local SEO. Sven is highlighted as one of Germany's few experts on Google Business Profiles, with Beatrice Köhler and Stefan Tschich mentioned as other key figures. The hosts agree that aside from AI and name changes, little has recently changed in local SEO, so they focus on practical cases. They outline eleven business lifecycle scenarios. Case one involves founding a single location, checking if it already exists on Google Maps, and claiming ownership if needed. Case two covers multiple locations, emphasizing the need for individual location pages on a website linked to each profile. Case three addresses adding a location later, requiring website adjustments. Case four explains why closing a location should involve marking it permanently closed in the profile, not deleting it, to prevent Google from recreating it. Case five discusses moving addresses, warning against creating new profiles and detailing the arduous video verification process. Case six explores acquiring another business, with options to keep or rebrand profiles based on review quality. Case seven covers temporary closures for renovations, using special hours or the temporary closed marker. Case eight deals with all locations closing temporarily, like during a pandemic, using features Google introduced during COVID-19. Case nine involves permanently closing all locations, recommending keeping profiles marked closed in the account. Case ten handles businesses with multiple services at one address, suggesting separate profiles if distinct. Case eleven touches on naming strategies, like adding descriptive terms to improve searchability, while cautioning against spammy keyword-stuffed names. Throughout, Sven shares anecdotes, such as a sightseeing spot with four profiles and a case where crowdsourced changes overrode an uncooperative admin. The episode concludes with event announcements and a summary of risks and opportunities.

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