S 894: AI for Health Coaches: Leveraging Technology Ethically and Authentically Without Losing Your Voice

·15 min·1 clip

Sam Miller reveals why health coaches using AI in 2026 are making themselves look worse, not better.

The episode begins with Sam Miller stating that many health coaches using AI in 2026 are making themselves look worse, not better. He explains that AI lacks personality and leads to generic, telegraphed content, such as carousel posts with characteristic writing flaws. When coaches outsource their entire voice to AI, they lose their personality, writing style, and opportunity to build trust with followers. A coach's value lies in judgment, lived experience, perception, and intuition, which are lost in AI outsourcing. This causes content to flatten and become boring, making coaches less relevant. Miller then shifts to practical ways to incorporate AI without replacing the coach. AI can help with boring tasks like transcribing calls, searching past conversations, organizing notes to see client patterns, and cleaning up writing after drafting in one's own voice. It can also assist with visuals and design for those not artistically inclined. The problem arises when people use AI before thinking, generating instead of reflecting. Miller advises writing ideas down first, then using AI to enhance them. He notes that AI homogenizes content on common topics like strength training and macros, making it sound the same. To stand out, coaches need unique stories and advanced knowledge. A key rule is not to use AI upstream of your own data; it should follow downstream to enhance workflows. Examples include using tools like Fathom for calls or Loom transcriptions refined by AI. Miller warns that AI pulls from the average of the internet unless constrained, and it tends to appease rather than disagree. He mentions that AI tools like ChatGPT, Claude, or Manus are not yet reliable for client answers or email responses. Coaches must train these tools with strong prompts to create better content. AI can be used for other tasks like research or finding vendors. The episode concludes by emphasizing that AI should make coaches more present and precise with clients, not replace their voice, especially in a fragile industry where trust is low.

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A practical case for keeping health coaching judgment ahead of AI polish.

The episode makes a clear, practical case that AI should refine a health coach's work, not replace the coach's thinking. Its sharpest idea is that generic posts, copied-sounding voices, and content created before the coach has shaped the message all point to the same problem:…

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