ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger · ROI Podcast™

How To Grow 16,000% Omaha Protein Popcorn's Tim Rexius | ROI Podcast™ ep. 497 | Law Smith @LawSmithWorks + Eric Readinger

November 3, 2025·37 min·3 clips

Tim's wife spotted a critical flaw at the trade show that instantly drew hundreds of customers to their booth.

Tim Rexius, founder of Omaha Protein Popcorn, shares his journey from losing half a million dollars to achieving 16,000% growth by pivoting marketing strategies and involving his family. He discusses the science behind protein snacks, challenges in grocery distribution, and how a simple label change at a trade show transformed his business.

As heard by us

A funny, loose founder interview that still gets to the product logic.

Omaha Protein Popcorn's Tim Rexius comes across as a founder who knows exactly what his snack is for and who it is for. The conversation moves from banter into product thinking: athlete use cases, the practical math of macros, and the case for a snack people will actually keep…

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Why you'd press play

You want the snack-brand origin story without the polished panel routine.

Read the full recommendation in PlayNext →

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