Risky Business · Renters Legal Liability

Smart Science Meets Smart Multifamily With Kurtis Gilbreth

·35 min·3 clips

Pooprints uses a million-dollar lab set up by an FBI DNA analyst to match dog waste to irresponsible pet owners.

This episode of the Risky Business Podcast features host Gary Miller interviewing Kurtis Gilbreth, a top sales leader for the company PooPrints. Gilbreth explains how his background in network marketing and multifamily sales led him to his current role solving a common property management issue. The conversation centers on using DNA technology to enforce pet waste policies at apartment communities. PooPrints operates a forensic lab to genetically match unattended dog waste to registered pets, a service now in over 7,500 properties. The company was founded after a lab technician stepped in waste at her apartment, and its process was designed by an FBI DNA analyst. Gilbreth recounts a property with 350 units that collected five large buckets of waste weekly before implementing the program. After using PooPrints, that same property reduced incidents to fewer than five per month. A key insight is that the program often reveals undisclosed pets, with Gilbreth estimating two to four unregistered dogs per hundred units. The DNA evidence has been upheld in court, providing a definitive tool compared to inconclusive security camera footage. Fines for violations, which average $350 but can reach $500, can make the program cost-neutral or even generate ancillary revenue for properties. Gilbreth emphasizes the program improves community culture, as responsible pet owners appreciate the clean grounds and reduced disease risk. He shares that enrollment includes partnerships with Chewy.com and Rover.com, offering residents sign-up credits. The process involves a simple cheek swab from the pet and a waste sample sent in a pre-paid kit, with results returned in 7-10 business days. For sales advice, Gilbreth stresses personal investment in coaching and training outside company-provided programs. He advocates for persistence when pursuing opportunities, citing how he called the PooPrints CEO nine times to secure his job. He also recommends undertaking community service projects to develop skills in enrolling people without a direct financial incentive. The tone is conversational and enthusiastic, blending a business case study with personal development insights. Gilbreth's passion for the product and the multifamily industry is evident throughout the discussion. Property managers, owners, and investors frustrated with pet waste issues will find this episode highly valuable. Sales professionals interested in niche B2B solutions and career pivoting strategies will also appreciate it. Listeners seeking highly technical scientific details or those with no interest in property operations might choose to skip.

As heard by us

A practical multifamily discussion about pet accountability as an operations issue.

This segment treats a familiar multifamily nuisance as something operational rather than cosmetic: pet owner accountability, resident experience, and the drag that follows when dog waste builds up around a property.

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Why you'd press play

You want a clearer way to think about pet mess as an ops issue, not just a nuisance.

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