Episode 77: Build Great Businesses for a Greater Purpose with Adam Curran and Steve McCullough.

·1 hr 15 min·5 clips

Adam Curran welcomes Steve McCullough, who profoundly impacted his life through C12 groups.

This episode features host Adam Curran interviewing Steve McCullough, chair of the Low Country C12 groups in Charleston and Savannah. Adam credits C12 with having a profound personal and professional impact on his life. The conversation explains the C12 organization for an audience that includes retirees and business owners. C12 is a Christian peer advisory group for CEOs and business owners focused on building great businesses for a greater purpose. Steve McCullough describes it as a forum where leaders can be vulnerable and discuss real challenges without competitive pressure. The model involves monthly full-day meetings with a structured agenda covering business, team, and spiritual priorities. Adam shares that his involvement began after other financial advisors inquired about his firm's growth. He notes that many professionals seek to replicate successful practices but often overlook foundational peer support systems. The episode outlines how C12 groups operate with chairs facilitating discussions among non-competing business leaders. A key topic is integrating faith and business practices to create a purposeful company culture. Steve emphasizes the importance of peer accountability for sustained personal and organizational growth. One insight is that true business success extends beyond financial metrics to include legacy and team development. The discussion reveals that many leaders join seeking business improvement but often experience significant personal transformation. Adam's personal testimony underscores how peer advisory can impact life beyond professional strategy. The structured format prevents meetings from devolving into unstructured networking or venting sessions. A surprising claim is that this model helps insulate businesses from relying solely on the founder's constant involvement. The conversation highlights the value of a safe space for leaders to address blind spots they cannot see alone. Memorable moments include Adam's candid admission about initially seeking business growth but finding greater personal value. The tone is conversational and testimonial, blending personal experience with organizational explanation. The style is educational and reflective, promoting a specific peer group model without overt sales pressure. This episode would appeal to business owners or professionals interested in faith-based leadership and peer advisory groups. Listeners seeking purely tactical retirement planning or unrelated topics might skip it.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Retire Y'all Charleston