A sushi restaurant sparked word-of-mouth by giving every customer a free hand roll as a unique, talk-worthy gift.
As heard by us
A restaurant has to design for word of mouth, not wait for it.
It makes a simple business case: restaurant marketing cannot run on hope that good food and steady service will do all the talking. The stronger point is that word of mouth has to be earned on purpose, by giving people something memorable enough to repeat.
Why you'd press play
Turn your restaurant into the place people mention first.
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