Restaurant Owners Uncorked · Schedulefly

Grandfather's Recipes to Drive-Thru Dreams: Dimitri Syros and The Breakfast Company's Growth Story

·47 min·4 clips
Dimitri scaled to five locations thinking it was normal, only to face a harsh reality when sales dropped in 2023.
Dimitri Siros shares how he founded The Breakfast Company with his mother during COVID, inspired by his grandfather's recipes. He discusses scaling to five locations, challenges like rising labor costs, and plans for franchising, including a new drive-thru experiment.

As heard by us

Restaurant growth is treated as people work, margin work, and constant adjustment.

Dimitri's conversation with Will gives a grounded look at restaurant growth under pressure. It keeps coming back to the parts that actually decide whether a place holds together: people, margins, service, and the need to keep adjusting as conditions change.

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Why you'd press play

You want a candid restaurant-owners conversation about scheduling, staffing, and the pressure that comes with running a place.

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