Relationships & Revenue Podcast · P3 Studios

Reaching the $5 Trillion Market of Liberty Spenders with Kurt Luidhardt (Part 1)

·31 min·2 clips
Kurt Luthard raised $60 million for Trump and now targets the $5 trillion liberty spender market.
Kurt Luthard discusses the $5 trillion liberty spender market—conservative or Christian consumers who prioritize values when buying. He shares insights from his political fundraising background and outlines strategies for businesses to authentically connect with this audience using conviction-driven marketing.

As heard by us

A grounded look at values-based marketing and the audience behind it.

Kurt Luthard lays out a clear turn from political marketing and fundraising toward what his team calls liberty spenders: conservative or Christian consumers who want their purchases to line up with their values.

Read the full review in PlayNext →

Why you'd press play

If you want a clearer path to values-aligned buyers, start here.

Read the full recommendation in PlayNext →
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