REALIFE Conversations for Christian Coaches · Teresa McCloy

Ep 355: Pricing Your Coaching with Confidence (Part One)

October 8, 2025·35 min·2 clips

Teresa argues clients who pay nothing show up less, rebook constantly, and do less work — citing her son's recovery as proof.

Pricing is not only math here. Teresa and Erika talk about it as one of those coaching business spots where fear, clarity, consistency, and faith all bump into each other. There are real-life interruptions, a quick YouTube note, and a grounded look at how coaches talk about money without getting weird about it. Scarcity gets named plainly. Erika describes that anxious feeling that there may never be enough clients, enough pipeline, or enough provision. Abundance, in this conversation, sounds more like trust than hype. She ties that business worry back to worship language and the reminder that the Father has what she needs. The episode still stays practical. A coaching practice takes time, consistency, and repeated choices that help clients understand what is being offered. Pricing cannot keep shifting every time someone asks. The store-shopping image makes the point simple: constant negotiation can quietly drain a coach's confidence. Confidence does not mean charging an inflated rate. It means saying the current rate clearly, whether that is $60 an hour now or something higher with more experience. Growth can be gradual. Coaches are allowed to raise rates as they gain clients, experience, and a clearer sense of who they love serving. Niche sits in the background too. The more a coach knows who connects with their work, the less pricing has to come from panic. The center of the episode stays steady: do the work that is yours to do, then receive provision without building the whole practice out of fear.

As heard by us

A steady reminder that pricing gets clearer with consistency, confidence, and a sharper sense of who is being served.

Pricing coaching is framed as a practical talk about scarcity, abundance, and the slow work of building a sustainable practice. Teresa and Erika move from fear of never enough to a clearer way of naming a current rate, revisiting it over time, and treating consistency as part of…

Read the full review in PlayNext →

Why you'd press play

Need a steadier way to price your coaching without spiraling into scarcity?

Read the full recommendation in PlayNext →

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from REALIFE Conversations for Christian Coaches