Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast · Greg McDaniel & Matt Johnson - Learn How To Blend High-Tech & High-Touch Re

Serve Before You Sell: Lead Gen Secrets For Massive Success In 2024

·1 hr 25 min·5 clips

Greg argues that asking, listening, and following up create referrals more reliably than asking for business.

1. Real Estate Uncensored focuses on 2024 lead generation ideas for real estate sales and marketing. 2. Greg McDaniel hosts with Alyssa Glutz, and the intro also names Matt Johnson as the agency owner and author in the show’s regular lineup. 3. The episode asks what low-cost, practical prospecting still works when Facebook ads and LinkedIn are only part of the picture. 4. Greg says the discussion will cover "12 or 15 ideas" and teases the "Orphan Program" as a major closing idea. 5. He points to Amazing Clubs as a subscription-box option that can keep past clients thinking about an agent after closing. 6. Greg says about "85%" of people say they would use their realtor again, but only "3 to 5%" actually do. 7. He links that gap to weak follow-up and says past clients already know, like, and trust the agent. 8. Greg and Alyssa talk about staying connected on social media, with Alyssa noting that business and personal life can be mixed in different ways. 9. Greg argues for showing up "mentally, physically, emotionally, spiritually" and says that presence can beat a Facebook ad. 10. He tells a listing story where Rupert the dog, a pot-bellied pig, cigarettes, and dog cleanup led to a signed listing on an $895,000 property. 11. Greg says the client canceled another appointment with a friend of 20 years and chose him instead, saying "you're my guy." 12. He uses that story to argue that people are losing the ability to connect at a human level because of technology. 13. Greg says he has done "almost a million cold calls" in 25 years and still sees cold calls as top-of-funnel prospecting. 14. He recommends lunches, coffees, dinners, and snacks with other people as a way to become a connector rather than a "leech." 15. Greg says he closed seven deals last year purely from referrals from friends of 25 years ago and says he has never bought paid leads. 16. The conversation turns to honesty when Greg says he once fired a difficult buyer client, later became friends with her, and got referrals from that relationship. 17. Alyssa describes building a women’s private Facebook group that grew from 100 women to 3,800 women and later connected to groups like Influential Women of Arizona and Phoenix Fashion Week. 18. The episode’s style is loose, blunt, and conversational, with jokes, profanity, and back-and-forth coaching between Greg and Alyssa. 19. Real estate agents, loan officers, and marketers who want referral-driven tactics would get the most from this episode. 20. Listeners looking for polished theory without blunt sales talk may skip it.

As heard by us

A fast, idea-heavy lead-gen session for agents who want practical moves more than theory.

Real Estate Uncensored turns into a bare-bones lead-gen session after the guest cancels, and that shift gives the hosts room to work through 2024 ideas for getting more clients.

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Why you'd press play

You want a grab-bag of real-estate lead-gen ideas you can use today.

Read the full recommendation in PlayNext →

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