Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast · Greg McDaniel & Matt Johnson - Learn How To Blend High-Tech & High-Touch Re

8 Winning Practical And Tactical Steps To Nurture Your Database

·1 hr 1 min·4 clips

Greg argues you should not stop on a lead until you have used seven different ways to reach them.

1. Real Estate Uncensored centers this episode on eight lead-gen follow-ups for past, current, and future clients. 2. Greg McDaniel co-hosts with Alyssa Glutz, and their lender-agent perspectives shape the comparison. 3. The episode is for practical client follow-up, not theory, and Greg says it is about “very tactical and practical things.” 4. Greg opens with calls, door knocks, pop-bys, emails, social media, text messages, events, videos, and letters or mailers. 5. Alyssa adds handwritten notes, personalized video messages, and detailed CRM notes about stores, pets, and name spellings. 6. The pair repeatedly return to relationship-building, no like and trust, and staying in front of people over time. 7. Greg says the real goal is to create conversations that “bring value to the other human.” 8. Greg describes replying to people who watched his videos, asking about their kids, and thanking them for watching. 9. He says that outreach costs “zero money,” only time, and that the responses have been “astonishingly awesome.” 10. Alyssa describes sending weekly items of value to realtor partners, including fun facts and useful websites. 11. Greg cites SF Fun and Cheap dot com as an example of a local resource that can help clients plan weekends. 12. Alyssa says event emails can remove the burden of deciding what to do on a Friday or Saturday. 13. Greg argues that communication must match the recipient, because someone may prefer text, video, email, or live events. 14. He says a lead should not be abandoned until “seven different ways to communicate with them” have been used. 15. Greg ties that rule to real-life timing problems, including calls made during stress, job loss, or family crises. 16. He says hearing the message in the other person’s preferred style makes you relevant and makes you “speaking their language, baby.” 17. The tone is conversational, personal, and instructional, with frequent back-and-forth interruptions. 18. The format mixes anecdotes, sales coaching, and live examples from cold calling, door knocking, and social engagement. 19. Best for real estate agents and loan officers who want follow-up systems. 20. Skip it if you want polished editing or abstract marketing theory.

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