Ready, Set, Startup! - Strategies from Founders, Funders, and Beyond · Brandon Reed

Serve First, Scale Second: How to Turn Passion Into Purpose w/ Marc & Gina Calaunan of Healing Hands

·44 min·40 clips

Brandon Reed opens with Mark and Gina Kalaunen, the co-founders of Healing Hands. Their story feels less like a launch plan and more like a quick yes. They describe it as divine, whirlwind, and a little accidental. There was no long runway or polished six-month strategy. They jumped in and kept going. The episode spends time on what building with a spouse actually looks like. That kind of partnership can make a business stronger when both people are aligned. It can also make every decision feel more personal. Reed keeps asking for the practical details behind the move. He presses on how the practice started, what the early days looked like, and how the business took shape. The conversation then shifts to the chiropractic landscape in Singapore. At the time, it was a smaller market with a couple of larger practices and many solo operators. Many of those clinics followed a standardized, highly profitable model. Healing Hands took a different path from the start. Mark had already practiced in a more personal way in the U.S., and that approach carried over. The work centered on spending more time with patients and teaching them what was going on. Patients noticed that right away. Some came from other places and saw that the team's values felt different. The episode also touches on the pressure of bringing people onto the team, since every new hire changes the math for the founders. By the end, the point is clear: a practice can stand out when care and education are built into the business itself.

As heard by us

A spouse-led founder story about conviction, care, and building a practice that stands apart.

Mark and Gina Kalaunen come across as a pair who built Healing Hands from a shared yes, not from a polished blueprint. The episode works best when it stays with the founder mechanics: the fast start, the spouse-partner dynamic, and the choice to keep the work more personalized…

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Why you'd press play

Want a founder story that goes headfirst, not by the book?

Read the full recommendation in PlayNext →

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