Using A.I. to Grow Your Business - with Matt Wolfe

·39 min·3 clips

Matt Wolfe's YouTube channel grew exponentially in months after ChatGPT went public—how did he become the go-to AI guy?

Ray Edwards hosts Matt Wolfe to explore his rapid rise as an AI content creator. Wolfe started his YouTube channel in 2009, focusing on WordPress and digital marketing before shifting to AI in 2022. His video on training his face into AI art gained traction, and a post-ChatGPT video exploded to 1.2 million views overnight. Wolfe built FutureTools.io to organize AI tools, using AI to generate descriptions while maintaining human curation. His business now includes sponsorships, a newsletter with over 135,000 subscribers, and a team handling editing and development. Wolfe emphasizes creating content out of personal passion rather than chasing algorithms, noting that authentic, human-driven channels outperform AI-generated spam. He uses tools like Feedly Leo, Midjourney, and Claude daily to stay informed and produce content. The discussion addresses creator anxieties about AI, with Wolfe advocating for realism and human oversight. He expresses optimism about AI's potential to enhance jobs but warns of risks like deepfakes and scams. Wolfe plans to launch a podcast and investment fund focused on AI tools, expanding his influence in the space.

As heard by us

A grounded look at the people and systems behind an AI creator's sudden-looking growth.

Matt Wolfe's post-ChatGPT rise frames the business question at the center of this episode: sudden visibility usually sits on top of a longer build, then forces a choice about what to turn into a system.

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Why you'd press play

Want a calm look at how an AI-focused creator handled sudden growth without losing the work he cared about?

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