Radio Moquette by Decathlon · Radio Moquette by Decathlon

EMISSION complète du 6 Avril 2026

April 6, 2026·30 min·2 clips

Théo explains how Decathlon's employee voices now outrank the company's own LinkedIn algorithm.

The episode opens with Alvin presenting weekly commercial promotions, highlighting a Xiaomi electric scooter discount and golf pants sale. Laurence Fischer, Decathlon's social innovation leader, then explains the Generation of Clicks event, which was co-created four years ago with educators and students. She describes how it operates in colleges across France, focusing on hydration, nutrition, and sports workshops. Théo follows, discussing the voice-overs project that trains employees to build their personal brands on LinkedIn, noting that individual voices now outperform corporate accounts algorithmically. The episode shifts to 50th-anniversary anecdotes from various Decathlon employees, including Rémi, Solam, Léa, and Jamin, who share personal memories and customer service stories. Léa's anecdote about assisting a blind customer who later recognized her in store is particularly detailed. The unusual minute segment concludes with sports trivia, revealing that Ireland's rugby team uniquely represents both Ireland and Northern Ireland. The episode previews tomorrow's content about Decathlon's presence at FIBO, a junior arrow launcher, injury recovery, and gait analysis testing.

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