Proof to Product · Katie Hunt

How to Get Your Products Noticed by Key Buyers with Sally Diguette, Anthropologie [Replay]

·35 min·3 clips
Sally Duguette explains why Anthropologie's buying process starts a full year before products hit stores.
Katie Hunt interviews Sally Duguette, a buyer at Anthropologie, who shares insights on pitching to large retailers, including 12-month lead times for exclusive products and practical tips for cold outreach. Sally also discusses her non-traditional career path and offers advice for emerging brands on navigating wholesale relationships.

As heard by us

A practical look at pitching large retailers from a buyer's perspective.

This episode looks at how pitching large retailers differs from working with independents, using Sally Duguette of Anthropologie to ground the discussion in real buying timelines and the value of ready-to-ship inventory in key account pitches.

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Why you'd press play

Want to pitch big retailers without sounding like you are guessing?

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