Proof to Product · Katie Hunt

409 | Live from Shoppe Object with Paper Camp Alumni

·26 min·2 clips
Jen Palacio explains why seeing products in person at trade shows is crucial for independent shops.
Katie Hunt interviews four Paper Camp alumni and a buyer at the Shop Object trade show in NYC, discussing strategies for exhibiting, the importance of in-person connections, and how to choose the right shows for wholesale growth. The episode also promotes the Paper Camp coaching program for brands looking to succeed in trade shows.

As heard by us

A grounded wholesale trade-show listen about why face time still counts.

Proof to Product treats wholesale selling as a relationship business more than a spreadsheet problem. Stephanie Clark's trade-show picks give it some useful ground truth, while Nancy Yusko argues for meeting buyers face to face, and Megan Sakurai with Jen Palacio show how…

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Why you'd press play

For when you want the thinking behind choosing a wholesale trade show booth.

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