408 | Live from NY Now with Paper Camp Alumni

·35 min·3 clips

Andrea reveals why Atlanta's summer trade show was a sparse failure, but New York Now brought a sales rep connection.

The trip was fast. The host returns from New York City after bouncing between New York Now and Shop Object, where over 40 Paper Camp alumni were exhibiting. The two wholesale trade shows are separate, but they overlapped in New York, and both had real energy. Buyers, press, and collaboration-minded brands were on the floor. Even better, the host says buyers were there to write orders, which felt like a nice shift. The episode keeps the bigger picture honest, though. Wholesale is still a marathon, and trade shows are one strong route into buyer relationships, not the whole plan and definitely not a magic fix. The format is quick: short interviews from New York Now, with a Shop Object recap promised for Thursday. One guest says ideas nag at her if she does not try them right away. The host turns that into a useful point for founders: moving faster gives you information, even when the test flops. The tools are very practical. Canva handles show materials, Seventeen Hats supports follow-up, and spreadsheets keep event contacts from disappearing after the floor closes. QR codes help, too. A Canva link page can send people to the right sites while leaving room to change the destination later. The close circles back to Paper Camp, where alumni often report higher sales, higher average order values, stronger reorder rates, and a calmer show experience because they came prepared.

As heard by us

A busy trade-show day turned into practical wholesale tactics.

Fresh off the New York wholesale floor, this episode follows the host through Shop Object and New York Now, where Paper Camp alumni, buyers, and order pads all point to the same lesson: wholesale gets easier when the follow-up is tight and the prep is practical.

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Need a real wholesale floor report from New York Now and Paper Camp alumni?

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