Product Bakery – The Product Management, UX & Design Podcast · Alex Dapunt and Christian Strunk

#124 The Vision-Based Product Strategy

October 19, 2023·18 min·1 clip
Christian and Alex clash over distinguishing between a company's mission and vision, admitting confusion over semantics.
Hosts Christian and Alex debate the practical challenges of defining and aligning on product vision and strategy, critiquing vague corporate statements and arguing for more detailed, actionable frameworks. They explore the distinction between mission and vision, and discuss strategies for multi-product companies and organizational rollout.

As heard by us

A practical case for naming the work before deciding the work.

Product vision is treated here less like a slogan and more like a way to get everyone pointing in the same direction. Christian and Alex keep circling the basics: what a mission is, how it differs from vision, and why teams can get into trouble when strategy shows up before the…

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Why you'd press play

If your team keeps jumping to strategy before agreeing on the mission, start here.

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