Product Bakery – The Product Management, UX & Design Podcast · Alex Dapunt and Christian Strunk

#115 Panel Discussion: Running The Product Discovery @Product Conference Munich

·36 min·2 clips

"Average human has ... almost 600 biases" and confirmation bias can make teams ignore negative signals.

Product discovery starts with context. Christian and Alex set up a panel about how different companies do discovery, then bring it down to IDnow, a product plenty of people in Germany may have met during identity verification. That matters because IDnow builds identity verification and KYC software, so discovery has to deal with rules that change by country. Nice clean validation gets harder when the product team inherits that much constraint. The panel is better when it stays in that mess instead of pretending discovery is a tidy template. The crypto part is looser, and a little scrappier. When the talk moves into hackathons, prototypes, and testing, the guest describes a market where customers are tougher to recruit and the industry is still recovering. A prototype after a hackathon can still reach a customer and teach the team something useful. The catch is that this does not happen as often as it might in a more mature category. NFTs become the obvious tension point. The room jokes about the monkey picture stereotype, then gives the idea a little more room. Siemens comes up because the guest says a Siemens innovation CEO had visited their office a few weeks back to talk about possible NFT use. That keeps the conversation from writing off the whole category too quickly. Still, nobody sounds overly certain, which is probably the honest part. The product muscle here is gut feel, traction checks, and changing course when the signal is not there. The phrase micro pivoting catches the rhythm: a small adjustment every second week or every month, not something wild. The ending comes back to scope. Discovery can produce a target picture, but the team still has to cut it down to the minimum valuable product that can test something in market. That cut stings. Teams have to leave behind pieces they learned, designed, or wanted. The episode works best when it admits discovery is part process, part evidence, and part restraint.

As heard by us

A grounded panel on discovery, where validation matters more than ideas.

Product discovery here is treated as a practical problem, shaped by regulation, customer access, and the limits of validation before a ship date.

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Why you'd press play

Hear how product discovery shifts when regulated identity verification, crypto, and limited customer access force you to prototype, validate, and pivot fast.

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