Product Bakery – The Product Management, UX & Design Podcast · Alex Dapunt and Christian Strunk

#109 Panel Discussion: Product Led Growth @CPO Conference Berlin 2023

·32 min·2 clips

Clue found that 45% of users had never seen the buy screen in a year.

The panel starts with product-led growth. Christian and Alex set up the podcast backstory, tying their own product and design challenges to the reason they went to conferences and traded notes with colleagues. The conversation keeps close to the workplace. PLG is not treated as just a funnel. The panel keeps coming back to how users decide whether a product is actually doing what it promised. One example carries a lot of the episode. A guest describes an app where entering data gives users an immediate response, which creates a quick aha moment around tracking. But that is only the first part. The second aha moment comes later, when accuracy and predictions improve enough that users can compare the app against alternatives. That timing affects revenue. Some users subscribe right away because premium features feel useful. Others wait two to four months before deciding. The wait makes sense. The guest points out that women and people with cycles know prediction quality should get better over time, so they test more than one app. It is a grounded PLG lesson: activation can be fast, while trust may take months of behavior and proof. The panel then opens up to Adam's earlier six-step framing and how teams become more product-led in practice. AI comes in near the end, with a cautious take: try the tools because clients will ask, but product judgment is still messy.

As heard by us

PLG becomes concrete when the panel turns user behavior, trust, and pricing into everyday product calls.

The episode treats product-led growth as a chain of practical choices, from the first user response to the slower check on whether the product keeps its promises.

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Why you'd press play

You want a plain-English PLG panel that stays close to real product tradeoffs.

Read the full recommendation in PlayNext →

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