Jason Feifer advises creating a 'five percent character' of yourself to focus your LinkedIn content on what matters most.
As heard by us
A practical episode on using expertise and lived experience to build a credible LinkedIn presence.
LinkedIn personal branding is framed here less as a performance exercise than as a habit of returning to what a professional actually knows. Laura Lorenzetti, executive editor at LinkedIn, keeps the focus on repeatable expertise: the kind of commentary that can make news such as…
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