Price of Business Show

Michael Marino- Can Collective Bargaining Frame the NIL Moneyball Threatening Amateurism?

·21 min·2 clips
Michael Marino explains how NIL money is turning college sports into a business, threatening the fundamental concept of amateurism.
The episode begins with host Kevin Price introducing guest Michael Marino, a labor lawyer with decades of experience in collective bargaining and sports entertainment. Marino explains his background representing management in traditional labor agreements and how those skills apply to sports negotiations. The conversation quickly turns to the central topic: Name, Image, and Likeness (NIL) deals in college athletics. Marino describes NIL as a threat to the fundamental concept of amateurism, turning college sports into a business. He discusses the historical context, noting that college sports evolved from amateur school spirit in the 1890s to a multi-billion-dollar industry today. The host and guest explore the economic implications, including how NIL has led to a talent gravitation toward money, reducing opportunities for 'Cinderella' teams in events like March Madness. Marino cites specific examples, such as Ohio State generating $300 million in revenue but spending over $320 million, creating deficits. He warns that non-revenue 'Olympic' sports like tennis and golf could disappear due to these financial pressures. The episode delves into legal complexities, including whether college athletes should be classified as employees, which would trigger regulations like the National Labor Relations Act. Marino argues that litigation is a poor way to solve these problems and that the current model is unsustainable, with athletes leaving via the transfer portal after receiving guaranteed payments. The guest proposes collective bargaining as a potential solution to establish rules and sustainability, suggesting it could help regulate NIL and support non-revenue sports. The host and guest agree that the system is designed to exhaust itself within years, not decades, and that multiple major changes like NIL and the transfer portal were implemented too quickly without proper evaluation. The episode concludes with a call for future discussions on topics like California's role in these issues.

As heard by us

A labor-law lens on NIL money, transfer-portal churn, and the financial strain facing college athletics.

The Price of Business frames the NIL money debate as a labor and economics story, with Michael Marino drawing on his background as a traditional labor lawyer representing management.

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Why you'd press play

You want the college-athlete money debate tested against transfer-portal churn, labor law, and a major athletic-budget deficit.

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