Celine Aagaard - et norsk moteikon gjennom to tiår

·42 min·4 clips

Celine Ågaard became a magazine editor before 20 and now runs a sustainable fashion brand after two decades in media.

This episode of Power Ladies features an interview with Celine Ågaard, a prominent figure in Norwegian fashion and media. Host Ørja introduces Celine as a role model from her youth, highlighting Celine's early start as an editor at magazines like Topp. Celine recounts her background growing up in a creative family, which influenced her aesthetic sensibilities. She describes her early career in print media, emphasizing the in-depth reporting required before social media existed, including backstage access to bands like No Doubt and Backstreet Boys. The discussion shifts to Celine's transition to entrepreneurship, starting her sustainable fashion brand Envelope in 2018. She explains the motivations behind focusing on sustainability, noting the fashion industry's need for cleanup and her goal to create timeless designs. Celine details the challenges of launching a brand, from conceptualizing long-term strategies to dealing with supply chain issues. She shares specific experiences during the COVID-19 pandemic, such as financial losses due to supplier problems and currency fluctuations, but emphasizes a solution-oriented approach. Celine talks about opening a physical store in Oslo, designed sustainably with reused materials, and how it performed despite the pandemic. She reflects on personal and professional growth, stating she has become more resilient over time. The conversation touches on her creative inspiration, drawn from decades of fashion and personal experiences, and her approach to business, including hiring experts to complement her skills. Celine concludes by discussing future plans for Envelope, aiming for organic growth and concept stores, while maintaining a focus on sustainability and versatility in clothing design.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Power Ladies