Pool Chasers Podcast · Greg & Justin, Swimming Pool

Upscale in the Pool Industry & the Power of Marketing with Matthew Dube of Pro Pool Inspectors

·50 min·1 clip

Good marketing is relational, but Matt keeps it from sounding like a slogan. He talks about pool inspection marketing as a relationship that should continue after the first purchase, not a quick transaction where the client disappears until something breaks. Greg keeps the mood easy. He introduces Matt Dubé of Pro Pool Inspectors, checks the pronunciation, and gets to marketing fast because he says it is his favorite topic. Communication sits underneath the whole conversation. Greg mentions that Matt has been easy to communicate with during their recent work together, which makes the advice feel less theoretical and more like two operators comparing notes. Then Matt gets practical. A potential customer needs to know what to do next without squinting at the page or hunting for a form. Ads matter, sure, but the click is only one step. After that, the phone number, message, form, and landing page all have to make sense. Matt is honest about the drop-off. Not every view turns into a click, and not every visit turns into a call, but the spot where people stop is worth finding. He points to web ads and social media because the numbers can show who looked, who liked, who clicked, and who headed toward the website. You can do some of this yourself. Matt says a marketing company is not required for basic tracking if someone has the time to look at the numbers and find the weak point. The episode stays casual, with enough nuts-and-bolts detail for pool businesses that care about calls, forms, follow-up, and repeat customers. It closes warmly, with Greg saying people will be in good hands and Matt sounding glad he came on.

As heard by us

A practical look at marketing as an ongoing relationship built on clarity, trust, and follow-through.

Greg Villafana and Matt Dube frame marketing as something built over time, not as a single burst of effort. The episode keeps returning to the basics: stay visible, make it simple for people to reach the business after they land on a site, and pay attention to what happens once…

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Why you'd press play

Want marketing advice that sounds like the jobsite, not a seminar?

Read the full recommendation in PlayNext →

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