Pool Chasers Podcast · Greg & Justin, Swimming Pool

The ASP Franchise System & Benefits: Pool Cleaning, Repairs, Renovations, & New Pool Construction with ASP President, Jimmie Meece

·58 min·4 clips

ASP says a business coach helps owners move from working in the business to working on the business.

Greg Viafagna opens with ASP president Jimmy Meese and asks for the broad story behind his path in the pool business. Meese says he has spent about 20 years in the industry. The conversation quickly settles into ASP's core pitch: a business coach helping owners move from working in the business to working on the business. Meese says the goal is to help franchise owners act like CEOs who keep the pipeline full and grow revenue on both sides of the ledger. He explains that ASP wants franchisees to be successful, and that success starts with understanding the business they are entering. When a new location comes on board, ASP has a plan in place to get it started the right way. Meese says they do not treat franchisees like cogs in a machine. Every location is independently owned and operated. Franchisees are expected to follow the model they bought. When they do, the locations tend to be successful. When they do not, problems have to be worked through like any other business issue. Meese frames ASP's role as support rather than control. The only real franchisor-level issue, he says, is anything that hurts the brand. Even then, he describes that response as protecting the broader group, not playing big brother. He says the Franchise Advisory Council is part of that balance. The FAC is involved in decision-making and gives direct feedback, ideas, and concerns. Meese also talks about how ASP measures success at a new location. He points to preparation, business understanding, and access to the online training site as key pieces. The episode ends with Meese directing listeners to aspfranchising.com and poolchasers2.0.com for more information. The conversation stays practical the whole way, with the guest explaining how ASP wants owners to run a better business, not just a busier truck route.

As heard by us

A practical look at how ASP says franchisees should run like CEOs.

ASP's franchise model is the focus here, with attention on what it asks of owners: keep the pipeline full, work on the business, and treat each location as independently owned and operated rather than tightly controlled.

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How ASP helps pool owners move from working in the business to working on it.

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