Podcasting Business School · Adam Schaeuble, Online Business Coach for Podcasters.

575: Podcast Content Strategy & Growth Tips (Live Coaching)

June 24, 2025·1 hr 5 min·5 clips

Adam deleted all his funnels after a coach convinced him that newsletters are the only lead magnet you need.

This episode of Podcasting Business School features host Adam Shively conducting a live coaching audit for Mariette, host of the Moving Tips and Tricks podcast. Adam, a seasoned podcasting coach, helps expert professionals grow profitable shows, while Mariette is a certified life coach with extensive personal moving experience. The session focuses on transforming her podcast from a "hobby" into a profitable coaching business centered on residential relocation. Adam begins by analyzing her show's name, praising the keyword "Moving" but suggesting an extension like "residential relocation" for clarity. He identifies her ideal listener as someone aged 21-45 planning a move, a demographic of about 12.5 million people annually. Mariette explains she previously relied heavily on interview episodes but felt she was positioning her guests as the experts instead of herself. Influential figures like John Lee Dumas and Chris Kramitzos had already advised her to shift toward solo and coaching-style content. Adam recommends a content mix of short, actionable solo episodes and "case study" interviews with past coaching clients, which would showcase her expertise. He emphasizes the "two-thirds content rule" for expert positioning, where the host delivers most of the value. For simplification, Adam advises focusing only on strategic interviews with potential sponsors or podcast allies. He shares his personal strategy of concentrating on just three core activities: a weekly audio podcast, a weekly newsletter, and engagement on Threads. Adam reveals he deleted several complex email funnels on the advice of his coach, Mike Romaine, and now uses his newsletter as a primary lead magnet. He suggests Mariette could monetize her 30-page moving ebook via a "stupidly priced" back-end offer to new newsletter subscribers. A surprising insight is that Adam's newsletter has become a standalone content pillar, with some followers reading it but never listening to the podcast. He advocates for a "less, but better" approach, giving permission to pause any platform or task that causes burnout. Adam stresses that coaching-style episodes require minimal editing to preserve authenticity, and listeners tolerate verbal fillers like "um" as long as the energy and value are high. He notes that moving podcasts naturally have seasonal download spikes, which should be embraced rather than fought. The tone is direct, educational, and supportive, blending practical business strategy with motivational coaching. The style is conversational, with Adam asking probing questions and offering actionable tweaks rather than theoretical advice. This episode is perfect for service-based podcasters feeling stuck in the "interview trap" who want to position themselves as experts and build a simple monetization funnel. Listeners seeking advanced technical editing tips or broad audience entertainment might find it less relevant.

As heard by us

Practical coaching for podcasters who want growth without turning the work into a grind.

Podcasting Business School treats podcast growth like a working coaching session, not a tidy lecture. Adam Shively starts with a podcast audit of the Moving Tips and Tricks show, then Coach Leah joins for a second pass of practical advice.

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Why you'd press play

You want blunt, usable podcast growth advice from a live coaching jam session, not fluff.

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