Podcasting Business School · Adam Schaeuble, Online Business Coach for Podcasters.

573: Content Marketing Strategies for Podcasters with Joe Pulizzi

June 10, 2025·43 min·4 clips
Joe Polizzi was ready to give up in 2009 before his wife pushed him to pivot and launch Content Marketing World.
Adam Schaeuble interviews Joe Polizzi about content marketing strategies for podcasters, covering topics like niche differentiation, consistency, AI's role, and event marketing. They share personal stories of perseverance and practical tips for growing a podcast business.

As heard by us

A practical look at creator growth that favors straight talk over theory.

Podcast growth and creator marketing are treated here as a working problem, not a theory lesson. The strongest passage comes when the host explains how he uses ChatGPT as a writing assistant: he drafts the newsletter, asks what he missed and whether anyone important should be…

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Why you'd press play

You want a blunt AI-and-content talk for podcasters.

Read the full recommendation in PlayNext →
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