Podcasting Business School · Adam Schaeuble, Online Business Coach for Podcasters.

570: Five Content Collaboration Strategies for Podcast Growth.

May 20, 2025·49 min·4 clips

Adam reveals five content collaboration strategies to triple your podcast downloads, even with a non-niche show.

This episode of Podcasting Business School features host Adam Shibley coaching his Download Growth Club members on five specific content collaboration strategies. Adam is a podcast growth expert who helps creators monetize their audiences, and this session is a live recording from his paid community. He emphasizes that collaboration is an underutilized, effort-based marketing tactic for borrowing other creators' audiences. The first strategy is conducting strategic podcast interviews where guests must both deliver value and offer potential collaboration benefits. Adam uses an onboarding checklist to immediately explore collaboration options like interview swaps. Strategy two is a podcast promo intro swap, where hosts record short, sub-60-second intros for each other's shows, using a specific template Adam provides. The third tactic is a newsletter blurb swap, involving a brief, three-line text recommendation in each other's newsletters, with Adam requiring partners to send a weekly newsletter and have a list over 500. Strategy four is a more advanced newsletter article swap, where creators write full articles for each other's audiences, which can serve as a "value-add first" technique to build relationships. The fifth strategy is going live on social media together, ideally on the platform where the collaborator has the most engagement, scheduled shortly after a shared podcast episode airs. A key insight is that Adam tracks all potential collaborators in a spreadsheet with dropdown menus for different collaboration types based on a person's strengths. He advises giving podcast promo listeners a specific "foothold" episode recommendation rather than a general show plug. For newsletter swaps, he stresses that the blurb should be written in your own voice, not the collaborator's. During the Q&A, community member Brenda Warren revealed her small but industry-specific email list has a 90% open rate, which Adam noted is a powerful selling point for swaps. He shared a recent personal shift to make his podcast and newsletter content cover different, independently valuable topics to encourage consumption of both. The tone is educational and direct, mirroring a live group coaching call with practical templates and real-time Q&A. Adam's style is energetic and strategic, focusing on actionable systems rather than abstract theory. This episode is ideal for podcasters or content creators who are past the beginner stage and actively seeking to grow their audience through partnerships. Listeners who prefer highly produced, narrative-driven content or who are not interested in tactical marketing strategies might want to skip it.

As heard by us

Five collaboration plays that turn everyday outreach into audience growth.

Podcasting Business School treats collaboration like a working growth channel, not a vague networking slogan. Adam Shibley walks through five ways to borrow attention: going live together, trading guest spots, following up after events, and keeping a simple tracking spreadsheet…

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