Podcasting Business School · Adam Schaeuble, Online Business Coach for Podcasters.

569: Email Marketing Tips for Podcasters w/ Mike Millner

May 13, 2025·43 min·4 clips

Mike Millner built a $500K nutrition coaching business in one year, relying almost entirely on daily email marketing.

This episode of Podcasting Business School features host Adam interviewing email marketing expert Mike Millner, who scaled his nutrition coaching business to $500K in its first year primarily through daily emails. Millner now teaches coaches and podcasters how to use email marketing to grow their businesses and convert audiences into clients. Millner started his business in August 2018 by writing and sending an email every weekday to a list of roughly 50 people. He emphasizes that list size doesn't matter, sharing a testimonial from a client who converted a paid customer with only 14 subscribers. His core framework for a converting email first clearly states the specific problem being solved, not just the coach's niche. He advises against broad problems like "slow metabolism" in favor of hyper-specific scenarios, such as what to eat at a team dinner while staying on track. Millner recommends starting with one email per week to build consistency before increasing frequency, with three times weekly being a common sweet spot. He developed a "belief shifting" email structure: present a problem, highlight failed past attempts, offer a tangible solution, and link that solution to your coaching program with a soft call-to-action. Using this method daily, he achieved his first six-figure month in February 2021 and sustained that revenue level. One surprising insight is that Millner, an introvert, prefers writing over video because it felt more authentic and less intimidating than competing on social media. He advocates giving away valuable "how-to" information freely to build trust, calling the current market a "trust recession." His podcast growth exploded in 2021 when he applied the same email framework to his show episodes, creating a "ping-pong match" where each channel promoted and complemented the other. He warns against making podcast show notes and newsletter content identical, as it trains audiences to ignore one channel; each must be independently valuable. For list growth, Millner identifies three sources: organic offers, paid ads, and "borrowed" audiences through collaborations like joint workshops or podcast appearances. The tone is highly practical and educational, with Adam and Mike exchanging specific tactics and data points from their coaching experiences. Listeners who are podcasters or coaches struggling to monetize their audience will find actionable email strategies. Those seeking entertainment or narrative storytelling should skip this detail-focused business tutorial.

As heard by us

A practical email playbook for podcasters who want their list to convert.

Email marketing comes through as a practical growth lever here, with a steady focus on consistency, engagement, lead magnets, and a simple way to spot where a funnel is falling apart.

Read the full review in PlayNext →

Why you'd press play

You want your email list to turn listeners into clients, not just names.

Read the full recommendation in PlayNext →

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