Podcasting Business School · Adam Schaeuble, Online Business Coach for Podcasters.

568: How I'm using the Threads app for podcast growth.

May 6, 2025·33 min·3 clips

Adam Schaeuble explains why Threads became his number one platform for getting podcast listeners and clients.

This episode of Podcasting Business School features host Adam explaining his strategic use of the Threads app for podcast growth and client acquisition. Adam, a podcaster and business coach, shares his six-month intensive experience with the platform, which he now prioritizes over other social media. He frames the episode as a filter to help listeners decide if Threads is right for them before promoting his new course, Threads Strategies for Podcasters. Adam details that Threads is a text-based Meta platform competing with Twitter/X, currently experiencing rapid user growth. He argues for its ease of content creation, stating that posting three to eight text-based tips daily takes him minutes, often from his phone in a school pickup line. He contrasts this with the hour required for an Instagram Reel that may get similar low engagement. Adam credits Threads' user-friendly algorithm for putting his content in front of non-followers based on keywords like "podcasting tips" and "online business." He believes Meta is aggressively supporting Threads to crush Twitter/X, creating a current "sweet spot" before it potentially becomes pay-to-play. Adam differentiates Threads from the faded Clubhouse app by emphasizing Meta's ownership and substantial funding. A surprising claim is that video and image posts perform poorly on Threads, making it unsuitable for repurposing TikTok or Instagram content. Adam's most interesting insight is that commenting strategically on other people's posts for just ten minutes daily can yield significant follower and client growth. He shares a tactic of adding substantive value to "fortune cookie" fluff posts from large influencers, which once netted him 30 new followers in 24 hours. Another key strategy is reusing and repurposing successful "super thread" content every eight weeks, with one example bringing him nearly a thousand followers. Adam warns that using links, especially in comments, can land you in "algorithm jail" and reduce post visibility. The episode is instructional and conversational, with Adam speaking directly to listeners as a coach offering actionable steps. His tone is enthusiastic and persuasive, blending practical advice with clear promotions for his new course. Listeners interested in efficient, text-based social media growth for their podcast or online business will find this episode highly valuable. Podcasters who are video-focused, dislike writing, or are already overwhelmed by their current social media commitments may want to skip it.

As heard by us

A practical Threads playbook for podcasters who want focused growth.

Adam frames Threads as a main channel for podcast growth, promotion, and client acquisition, and he says he has been working it hard for about six months.

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Why you'd press play

Threads is pitched here as the host's top platform for podcast growth and listener acquisition.

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