Podcasting Amplified: Podcasting for Business Growth and Marketing · Joe Eftihiou

Essential Podcasting Tips And Tricks From A 15+ Year Podcaster

·27 min·1 clip

Between three and 10 episodes, people fizzle out, and Seth Goldstein says the first episode always sucks.

1. Podcasting Amplified: Podcasting for Business Growth and Marketing centers on Seth Goldstein’s 15+ years in podcasting and the changes he has seen. 2. Host and guest are not named in the transcript, but Seth Goldstein is the guest, and he is presented as an experienced podcaster, journalist, and digital marketing agency owner. 3. The episode asks what still matters in podcasting after 15 years, from planning and episode length to AI, video, and audience expectations. 4. Seth says his first podcast started in 2010 or 2011 after he bought a physical book on podcasting at Barnes & Noble in the United States. 5. He says that only about a third of that book made sense at the time, and he learned by launching shows on social media topics during the Web 2.0 boom. 6. He explains that many podcasters fail because they do not plan where the show is going, even though he supports “throwing stuff at the wall and seeing what sticks.” 7. He says the first episode “always sucks” and that many shows fizzle out between three and 10 episodes. 8. He says a podcast should be built around the creator’s goals, the listener’s goals, and the choice between guests, solo talking-head episodes, or a mix of both. 9. Seth says his current flagship show, Entrepreneur’s Enigma, began as a solo “pontification podcast” before he pivoted to interviewing entrepreneurs. 10. He says that pivot happened because “no one gives a crap about what I have to say,” and he wanted to use his journalism background to interview other business owners. 11. He notes that Entrepreneur’s Enigma is now at episode 262, and he says he would use seasons if he were starting again. 12. He says seasons help prevent burnout, and he recommends doing 20 episodes, taking a few weeks off, and returning with clear expectations. 13. He says podcasting opens doors to CEOs and entrepreneurs who would ignore a cold outreach email but will agree to “talk about you for 20 minutes.” 14. He describes podcasting as a way to build friends, colleagues, and referral partners, including one connection in Toronto who now helps with social media marketing. 15. He explains that Digital Marketing Dive moved from weekly to monthly because weekly production across multiple shows was too much, especially with different co-hosts each season. 16. He says monthly scheduling works when the audience is told to expect 10 to 12 episodes and then a break, instead of a show disappearing without notice. 17. Seth says AI has changed his workflow by speeding up editing and helping with clips, transcripts, and timestamps through tools such as Opus Clip, Castmagic, Descript, and Otter.ai. 18. He also says audio still matters more than video for many shows, and he recommends starting with audio, using video for clips, and posting both on YouTube if needed. 19. Listeners who want practical podcasting advice, client acquisition ideas, and production workflow tips will get the most from this conversation. 20. People looking for a highly polished, theory-heavy, or video-first discussion may skip it.

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