Physical Preparation Podcast · Mike Robertson

Building a Fitness Business that Works for YOUR Life with Andy McCloy

·50 min·2 clips

Andy says more offers create more opportunities to make sales, and that is part of running a business.

1. Physical Preparation Podcast frames this episode around building a fitness business that works for 2026 and beyond. 2. Mike Robertson hosts, and Andy McCloy joins as the owner of Body Creations, Inc. in Madison, Alabama and co-founder of Built to Last Gym with Luka Hasavar. 3. The episode asks what trainers and coaches should do first if they want better business results without losing control of their lives. 4. Andy says the industry prizes hard work, but 'hard work in the wrong direction can trap you.' 5. He points to trainers and coaches working 5 a.m. to 8 or 9 p.m. and says that pace can carry a physiological cost. 6. He argues that social media and the 'entertainment era' make it easier to follow someone else’s path. 7. Andy says clear goals and intentions make business and life easier because they define the lifestyle first. 8. He describes getting clear on the life he wanted for a future family and says that became his North Star. 9. Mike brings up Shawn Achor’s Happiness Advantage, and Andy agrees that many people expect business success to create happiness. 10. Andy says the brain moves the goalpost when people chase followers or money first. 11. He also references Dan Sullivan’s 'gain' idea and says reflection matters as much as forward motion. 12. Andy describes walking into his gym after a sabbatical, turning on the lights, and noticing the pictures and jerseys as proof of progress. 13. The calendar section centers on his rule that 'if it’s not on my calendar, it doesn’t exist.' 14. Andy says he uses work blocks, two alarms for tasks he dislikes, and an assistant named Des to keep Built to Last organized. 15. He also mentions his executive assistant Annetta on the BCI side and says she helps protect his time. 16. The sales section shifts to his claim that 'more offers you make, more opportunities you have to make a sale.' 17. Andy says selling is part of helping people, and Mike adds that trainers also sell exercise choices, not just memberships. 18. Andy compares sales development to squat coaching, saying reps, exposure, and stress inoculation matter more than theory. 19. The episode sounds like a direct, practical interview with a lot of back-and-forth examples from gym ownership and coaching. 20. Gym owners, coaches, and independent trainers who want time control and better sales will get the most from it.

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