Biggest Takeaways & Behind The Scenes Of Playbook 2022 // With Trainual CMO, Jonathan Ronzio

·57 min·5 clips

Montel Jordan argued that balance is a myth and entrepreneurs should focus on vertical prioritization instead.

The episode begins with a listener shout-out and call-to-action for reviews. Chris Ronzio introduces the topic: recapping Playbook 2022, Trainual's annual virtual event with 5,000 registrants and speakers including Seth Godin, Alison Felix, and Montel Jordan. He is joined by his brother Jonathan Ronzio, Trainual's CMO and co-host of the event. The hosts share personal updates: Jonathan plans a 50-mile rim-to-rim-to-rim run across the Grand Canyon, while Chris discusses proactive health testing in San Diego. They link these to Playbook themes, citing Montel Jordan's advice on prioritization over balance. The conversation shifts to behind-the-scenes of Playbook, detailing seven months of planning, studio setup with Design Pickle, and speaker curation by Becky. They tease a potential in-person component for future events. The hosts then review key speaker sessions: Alison and Wes Felix of Saysh discussed creating women-specific shoes and mission-driven competition; Caitlin of The Giving Keys explained her pay-it-forward business model; Mignon Francois and Natalie Dow of Liquid Death emphasized passion in hiring and clarity in culture; Jason Fried of Basecamp talked about contrarian business practices and leadership influence; Lisa of Little Spoon highlighted referral marketing and community building; and Seth Godin shared insights on creativity and impactful writing. Day two included Trainual product announcements like role charts and NFC tags, plus sessions with consultants and Allie Webb of Drybar. The episode concludes with a reminder to watch full sessions on YouTube and a focus on helping businesses succeed.

As heard by us

A steady case for mission-led positioning and the patient discipline behind durable business progress.

Organize Chaos connects product positioning to the slower discipline of building a business that can last. Chris Ronzio's conversation with Jonathan Ronzio keeps circling one useful idea: a company has a better chance of escaping commodity competition when it is built around a…

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Why you'd press play

If your business feels commoditized, press play for a mission-led way to rethink competition.

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