Online Chefinnen Podcast · Stefanie Kneisz

Lüge 9 „Ohne Follower kannst du nicht starten“ - 30 Tage Podcast Challenge

·12 min·1 clip

Stefanie Kneisz debunks the lie that you need followers first to launch your online business.

In this episode, Stefanie Kneisz addresses the ninth lie in her series: that you need followers to start an online business. She begins by introducing this common misconception and expresses her strong opinion against it. Stefanie points out that many aspiring entrepreneurs lack clear positioning and strategy, leading them to post aimlessly on social media. She criticizes the idea of organic growth, stating it is unrealistic for most people starting today, with a 90% failure rate. Stefanie questions the magical number of followers needed, arguing that business starts with customers, not followers. She advises against posting without a strategy and recommends committing to a coach for guidance. Stefanie explains that followers often include friends, family, and coaches, not genuine customers. She stresses the importance of commitment, clear positioning, and building an email list. Stefanie advocates for paid advertising over organic methods, especially for those with other life commitments. She highlights that followers do not bring money or visibility, debunking the lie further. Stefanie outlines a holistic strategy involving freebies, podcasts, and ads, not just Instagram. She warns that believing this lie leads to demotivation and wasted time, as results depend on more than social media reactions. The episode concludes with a teaser for the next topic on content lies. Throughout, Stefanie uses direct language and personal insights from her experience as a mother with a six-figure business.

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