Online Chefinnen Podcast · Stefanie Kneisz

396 Von unsicher zu erfolgreich (Interview)

·45 min·3 clips

Twin expert Anne Adel reveals how she built a business while navigating the 'double trouble' of raising twins.

1. Online Chefinnen Podcast episode 396 features host Stephanie Kneiss interviewing Anne Adel, a twins expert and online business coach, about her two-year journey building a group coaching business. 2. Steffi is the host and online business coach behind the Umsatzmacher program; Anne Adel has been a client since December 2023 and focuses on helping twin mothers find more ease and calm in what she calls the 'Double Trouble everyday life.' 3. The episode's core theme is the transition from one-on-one coaching to scalable group programs, and the perseverance required to survive multiple technical and emotional setbacks. 4. Anne has twin children who are about to turn eight; she notes the time feels shorter because of the intensity of raising two children of the same age simultaneously. 5. She came to Steffi because she wanted to move from one-on-one consulting into group programs, having reached the limits of her available time slots—especially since twin mothers rarely have free time on Tuesday mornings. 6. Anne had received steady one-on-one inquiry through Google before seeking to transition, but believed a group format would create more value for participants through peer exchange with other twin mothers. 7. Her first live launch failed because she tried to implement ads, a webinar concept, and product development simultaneously without sufficient foundations in place, which she describes plainly as 'it went into my pants.' 8. She pivoted to a beta launch, selling first to two mothers and then building the course content live with them over weekly sessions, which gave her a confidence in the product that she could not have had if she had created it first. 9. Anne now runs two products: the Twin Compass, a 12-week intensive group accompaniment with WhatsApp support, group exchange, and a course library, and the Twin Sleep Course, a standalone online program with chat and group support focused on getting twins to sleep simultaneously. 10. She sells primarily through live two-part workshops, supplemented by an email list and now Instagram ads, with a call-to-action to book a clarity conversation rather than a direct purchase. 11. Anne describes preferring sales conversations to direct purchase checkouts because her target audience wants personal contact, and she wants to confirm she can genuinely help each person before enrolling them. 12. The episode's most dramatic anecdote involves Anne recording 15 Reels in one session, discovering two weeks later via her assistant Marlies that all of them lost audio at second 21, re-recording everything three days before a workshop, and then losing her voice on the second evening of the live event. 13. She called Steffi hoarse at 10 p.m. asking what to do; Steffi told her all the sales conversations were already booked and she had to push through, which Anne did, and all conversations resulted in bookings. 14. Anne recently recorded her first auto-webinar and within one day of it going live—without any email announcement—someone found it through her website and booked a clarity conversation. 15. She builds WhatsApp groups around each workshop launch, personally reads and responds to every message, and credits the pre-workshop community with being the primary driver of conversions from workshop attendance to paid program enrollment. 16. Anne started keeping a log of what worked well and what to do differently after each launch, which she says has been crucial for building entrepreneurial confidence over time. 17. Steffi and Anne have met in person twice in Cologne; their relationship includes conversations that go beyond business, which Steffi describes as one of the most rewarding aspects of long-term client relationships. 18. The tone is candid, warm, and peer-level—Steffi often shares her own challenges and failures alongside Anne's, including losing 13 auto-webinar emails unsaved in Everwebinar before figuring out the platform. 19. German-speaking female entrepreneurs, particularly mothers building online businesses, will find the episode dense with specific, practical experience from a two-year real case study. 20. Listeners who do not speak German or who are seeking content about physical products, investing, or non-digital businesses will not find this episode applicable.

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