Using The Stages In Business Marketing And Negotiation

·17 min·1 clip

Guru Catherine reveals how Amazon's entire business model operates from just one of the 11 universal human stages.

["Guru Catherine introduces her 11 stages framework that every human experiences constantly.", "She explains that businesses are collections of individuals, all in specific stages at any moment.", "Amazon is presented as a stage three business focused on fulfilling customer needs.", "The NFL-politics controversy is analyzed as a stage mismatch: fans wanted escapism (stage three) but got ideology (stage five).", "Catherine describes how a team leader moved employees from fear (stages two-three) to purpose (stage eight) using five questions.", "She warns that stage manipulation can be unethical, citing news media that intentionally creates fear.", "Temporary stage shifts are possible, but people revert without doing the internal work of each stage.", "The framework applies to hiring: people naturally in certain stages may be perfect for specific roles.", "Marketing should consider what stage customers are in when they interact with a business.", "Businesses can follow customers through stage evolution, like a kayaking company moving them from experiences to needs to charity.", "Negotiation becomes more effective when understanding what stage the other party is in.", "The stages work universally regardless of country, language, or religion because they're fundamentally human.", "Catherine offers to help with negotiations, even joking about solving wars.", "She references her book 'The Connected Business' for detailed applications.", "The episode concludes with invitations for questions and one-on-one consultations."]

As heard by us

A business-focused look at using the 11 stages to move people from fear toward purpose.

The piece frames the 11 stages as a practical business lens, suggesting that a company is really a group of people each moving through those stages at different moments.

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Why you'd press play

If your team keeps landing in fear, this gives you a route toward stage eight.

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