OHNE AKTIEN WIRD SCHWER - Tägliche Börsen-News · Noah Leidinger, OMR

“Celsius = Costco-Opfer?” - Amazon ist Chip-Gigant, 800% ETF, Foot Locker & Dick’s

·14 min·1 clip

Is Celsius being crushed by Costco's new energy drink, or are they secretly building a smart beverage empire?

The episode opens with a risk disclaimer and host introduction. It begins by questioning if Celsius is being overrun by Costco's new energy drink or building a smart empire. The host first recaps market sentiment shifts linked to Middle East tensions, highlighting the Breakwave Tanker Shipping ETF's 800% gain this year as a direct indicator. News coverage includes Intel's stock rise from deals with Musk's Terafab and Alphabet, plus a shift in AI from training to application favoring CPUs. Coreweave's expanded $21B deal with Meta is noted, alongside its expensive debt financing. Amazon CEO Andy Jassy's shareholder letter is summarized, emphasizing massive AI investment and revealing AWS's AI revenue adoption is 260x faster than early cloud growth. Jassy projects Amazon's AI chip business could be a $50B standalone entity. Negative AI news includes OpenAI pausing a UK data center. Other deal news covers Unilever buying supplement brand Grüns and Nike potentially outbidding Adidas for Champions League matchball sponsorship. The analysis shifts to Dick's Sporting Goods, detailing its viral fitness app that rewards workouts with loyalty points. Dick's strategy focuses on the $40B youth sports market, aided by its 2016 acquisition of streaming platform Game Changer. The company is converting stores into experiential 'House of Sports' venues. Its acquisition of struggling Foot Locker is analyzed as a bet on urban youth demographics and a potential Nike revival. The episode notes Dick's stock has delivered ~20% annual returns since 2002. The focus returns to Celsius, which has fallen 30% recently. The threat from Costco's cheaper, similar-looking private-label drink is detailed, with Costco accounting for ~10% of Celsius's revenue. The host compares this to Red Bull's historical resilience against competition. A deeper issue is explored: Celsius's acquisition of Alani Nu and Rockstar Energy may be cannibalizing its core brand's growth. Distribution risks with Pepsi, recalling past inventory problems, are also highlighted. The host concludes the valuation appears reasonable given growth expectations. The episode ends with a promo for a future deep-dive on Scout24 and KI threats.

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