Not In My Box | The Fitness and Coaching Podcast · Caffeine and Kilos | Fitness and Coaching Culture w/ Danny Lehr

CrossFit is for sale?! GSC 177

·46 min·3 clips

The hosts argue the sale email may be a bid-getting move, not a simple announcement.

1. Not In My Box | The Fitness and Coaching Podcast centers this CrossFit sale discussion on CrossFit affiliate ownership and the Berkshire Partners email. 2. The hosts are Dean and Don, who own and run a CrossFit affiliate and talk from inside the affiliate model. 3. The episode asks whether CrossFit is truly for sale or whether the email is a strategic move to shape bids and affiliate reaction. 4. Dean reads the email line that Berkshire Partners acquired CrossFit in 2020 and now wants to 'seek out a new owner.' 5. The email says Mollis & Company will help review 'a wide range of potential buyers,' and that 'there will be no changes to how we operate and work together.' 6. Don says he did not receive the email, checked spam, and found it missing at the source before the Gmail forward. 7. Don argues the message may mean the buyer is already known, and that the email is a 'courtesy email' to affiliates. 8. Dean pushes back by saying that if CrossFit already knew the buyer, it would just announce the buyer and present them as aligned with affiliates. 9. The hosts say the email creates uncertainty and panic, especially for affiliate owners deciding whether to re-affiliate. 10. They mention a possible WFP affiliation at '2,000 a annual' and compare it to the current CrossFit affiliate model. 11. The conversation names Northern Spirit as the rumored buyer and links that rumor to a detailed LinkedIn trail discussed on the Sousa show. 12. The hosts also mention Hustle Up and another parent company as part of the rumor web around a larger platform play. 13. They say the sale could blur franchising and licensing and could give the new owner more control over gym pricing and operations. 14. Dean says a more franchised model would 'kill a hill, a lot of it,' while Don says affiliates may simply not want to be told what to do. 15. The episode revisits Greg Glassman's exit, the Berkshire acquisition, and accusations that were later described as 'misproven' or part of a 'smear campaign.' 16. Dean says Glassman still cared about CrossFit, affiliates, and getting people in shape, even if many people disliked how he handled things. 17. The hosts describe the episode as loose and reactive, with no pre-recording game notes and a lot of off-the-cuff speculation. 18. The tone mixes affiliate-owner frustration, rumor analysis, and jokes about podcast prep and 'winging it.' 19. People who follow CrossFit HQ, affiliate economics, and ownership rumors will get the most out of this episode. 20. People looking for polished reporting or a short workout tip probably should skip it.

Listen to the show on

Apple Podcasts Spotify

Play clips from this episode More from Not In My Box | The Fitness and Coaching Podcast