Nonprofit Management and Leadership · Brad R. Fulton, PhD

5_Mission, Vision, and Values

·41 min·4 clips
The host argues that one of the best things an organization can do is know how to say no to really good ideas, which requires clear boundaries from its mission.
A professor leads a classroom workshop on developing mission, vision, and value statements for nonprofit organizations. The session covers the purpose of these statements, common pitfalls, and practical exercises, using student interactions and examples like the Red Cross and a failed Chevy Volt campaign.

As heard by us

A plainspoken take on making mission language useful in practice.

Mission, vision, and values are presented as a practical shorthand for where an organization is headed and how it plans to get there, especially when speaking to a funder, recruiting volunteers, bringing on a board member, or revisiting a strategic plan.

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Why you'd press play

Get the language right before you explain where your organization is headed.

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