Nonprofit Launch Plan Podcast for Startup, Small, and Growing Nonprofits · Matt Stockman

Nonprofit Fundraising: Your Year-End Email Blueprint (Don't get buried in their inbox)

·19 min·1 clip
Matt Stockman reveals how a simple year-end email strategy can turn a supporter's inbox scroll into a generous donation.
This episode provides a practical blueprint for small nonprofits to optimize year-end fundraising through email, focusing on three strategic emails sent in December. Host Matt Stockman emphasizes storytelling, clarity, and consistency, offering actionable tips like a four-step story structure and the importance of the PS in emails.

As heard by us

A clear year-end email framework built around one story, one need, and one ask.

Matt Stockman frames year-end giving as a plain email problem, and the episode is strongest when it sticks to one story, one concrete need, and one ask. The advice fits startups and small nonprofits, which suits the show, and it stays grounded in use rather than theory.

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Why you'd press play

Need a cleaner year-end ask before the inbox gets crowded?

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