Lula quer bancar o pai do PIX. Vai colar? | Narrativas #594 Madeleine Lacsko

·21 min·2 clips

President Lula wants to claim paternity of Brazil's PIX payment system—will this political narrative stick?

The episode opens with host Madeleine Lacsko introducing the day's fact: Lula wants to claim paternity of the PIX payment system. She first shares a viral video about Havan's owner receiving a shirt to illustrate how content spreads. Lacsko then analyzes an official government advertisement promoting tax cuts and the end of the six-by-one scale, claiming these will increase workers' incomes. She notes this topic did not gain expected traction. The host shows how militants are spreading claims that Flávio Bolsonaro will end PIX to please Trump, based on U.S. reports that PIX disadvantages credit card companies. Lula posts "PIX is from Brazil" and his marketing head urges him to talk about PIX. Lacsko clarifies that PIX is a technical project of Brazil's Central Bank, started under Temer and implemented under Bolsonaro in 2020. She mentions Bolsonarists also claim credit for PIX. The host discusses articles claiming PIX started under Dilma and Lula's attempt to assume paternity. Another militant narrative claims Lula's government will end a t-shirt tax, which Lacsko notes was actually created by Haddad with Lula's endorsement. She observes an influx of critical responses to anti-Lula posts, including sexual mischief and irrelevant attacks. Lacsko shares a video where Lula claims his destiny is to win a fourth term, arguing the economy only grows over 3% under his presidency due to wealth distribution policies. The host then presents the left's narrative: the far right wants to hand over Brazilian assets to Trump, and Lula will protect sovereignty. The right's narrative accuses the PT of censorship and taxes, spreading fake news to win elections. Lacsko gives her opinion: Lula's campaign is embarrassing because his third government has no achievements, forcing a fierce campaign to associate him with PIX. She recalls a video about government monitoring of PIX for tax purposes. The host explains Lula's strategy to position Bolsonaro against PIX using U.S. complaints and Trump's ties to Bolsonaro. She compares this to PT's past smear campaigns, like against Marina Silva. Lacsko argues this won't work now because Lula appears senile and weak, the PT's marketers are gone, and the public knows the trick. She notes Bolsonaro's base reacts differently to criticism. The episode ends with thanks and announcements.

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